As the final whistle of the FIFA World Cup 2026™ echoed across stadiums, one thing became clear: this tournament was never just about football — it was about the people we shared it with. Over the past month, Hisense HVAC has been bringing partners closer to the action. Through thoughtful innovation and human-centric technology, we deliver more than the passion of the game: we bring brighter lives, on and off the pitch.
The World Cup excitement never fades — and neither does our commitment to partners and customers around the world. Over the past month, we’ve continued to turn this global spectacle into unforgettable shared experiences. In Mexico, one of the host nations, Hisense HVAC hosted three live-viewing events, inviting partners to witness the passion of the World Cup firsthand. In Poland, we took a creative approach by combining group cycling, off-road adventures, and VRF training with match-viewing sessions, offering partners a dynamic mix of learning, team-building, and sporting excitement.
Meanwhile, the "Your Home. Your Climate." campaign brought Air Master and Energy Pro X to a wider audience through large-scale outdoor advertising across Poland. In Argentina, Costa Rica, Guatemala, and beyond, our viewing parties drew enthusiastic responses from partners who joined us in celebrating the beautiful game. These moments go far beyond business. They are about strengthening relationships, creating lasting memories, and celebrating together — because when the world comes together for football, we want our friends to be right there with us.
On July 18th, on the eve of the FIFA World Cup 2026™ final in the United States, Hisense held its Global Customer Conference in New York. Since sponsoring the UEFA European Championship in 2016, gathering with global customers on the eve of a major final to discuss the future has become a decade-long tradition for Hisense.
At the conference, Fisher Yu, CEO of Hisense Group, officially unveiled the company’s strategic upgrades for the AI era, outlining five key initiatives: focusing on the AI core industry chain in industrial layout; driving "AI + Scenarios" innovation to transform smart devices into intelligent home companions; continuing to deepen sports marketing and enhance global brand influence through a long-term commitment; prioritizing service excellence to comprehensively upgrade the global user experience; and deepening global localization operations.
